What is Digital Marketing and Why is it Important || Digital Marketing Strategy

What is Digital Marketing Strategy

What is digital marketing - In a word, marketing a product or service on a digital platform is called digital marketing. Digital marketing is done online just like the marketing of various products or services we see offline. Hope you all have a good idea about offline marketing, but don't understand online marketing so easily. I will now explain the whole thing very nicely and simply for your convenience, as I myself am a digital marketer.

Those who work in digital marketing are called digital marketers. You must have noticed that nowadays the demand for digital marketing has increased massively. If you don't have a clear idea about this then you cannot survive in this competitive world. Getting online has become absolutely essential for every business. Online marketers are able to expand a business much faster than those who are marketing offline.

If you are a business owner or a marketer this is very important for you to know. Moreover, every person needs to have a clear understanding of digital marketing and at least basic skills in this regard. Because, if you also think about jobs, nowadays almost all companies prefer the online recruitment process over the offline process. So let's know the details...

What is Digital Marketing

 The success of a business depends entirely on its marketing. Marketing typically refers to the promotion of a product or service. But no, its meaning is much deeper. The process of marketing does not end with the promotion campaign alone. Just think, I promoted my product to you, but you don't buy my product, you don't need it. So will this marketing be profitable for me in any way? never In simple words, marketing is selling a product to a customer by winning their hearts. Now let's try to understand digital marketing,

Since the subject is a bit complicated, I will explain you clearly with an example. Suppose you have a mobile phone shop, and next to it your friend also has a mobile shop. So, it is natural that there will always be competition between the two of you in the business. Now, your friend opened a page on Facebook in the name of his shop and engaged all his customers on that page, and all the people in your area who use Facebook slowly started following his page. You see that suddenly the customers of in your shop have decreased, those who used to come to your shop are also moving to your friend's shop. So what happened here, think

Quite simply, most of the people in your area use Facebook. Since your friend's business has an online presence, as soon as a new mobile phone arrives in his shop, he uploads the picture to his Facebook page and his page followers can easily find out. Meanwhile, you have no activity online. Even with better products in your store, your customers are not getting any updates so quickly. So can you survive the competition with your friend?

Thus, the importance of online presence for every business has become essential. Just as you have to do marketing to get customers offline, marketing online is also necessary. Everyone knows your friend's page, and you have come up with a new page. They will buy products from your friend's page, there is no need for them to come to your page. You have to make your audience understand that you are providing better service than your friend, reach your page to them. Then you can understand how the idea of ​​digital marketing came. Think for yourself to make your concept clear.

As you can see offline, if you put up a banner of Rs 500 in a place where there are a lot of people, your business will be known to all the people who come to that place. Online, however, is not that simple. Again, suppose all the customers in your business are women, and where most women don't come out, you have to take a different approach. In this case, online marketing will give you more benefits. When your concept is more clear, you will understand that online marketing is much more effective than offline marketing and your marketing cost is comparatively less.

Introduction to Digital Marketing

Digital marketing is a huge sector, Think in 3 categories for easy understanding.

• Smart Offline Marketing
• Television (TV) Marketing
• Phone marketing

Smart Offline Marketing

Consider the difference between electronic billboards and ordinary billboards. You have a restaurant next to the busiest road in Dhaka city. You put an electronic billboard in front of him, on which pictures of food are displayed one after another. Not only that but customer feedback is also shown. Why don't they attract more customer attention than ordinary billboards? To understand how much your cell will increase?

When you visit a mobile phone or laptop store, you will see some demo devices lined up, which the customers are very interested in. If you own an electronic device store, having demo devices is an important digital marketing strategy.

Television (TV) Marketing

You can think about tv promoting because the big of the promoting world. Its results will never diminish. It is one of the industries where the largest amount of money is spent on marketing every year.

The ads you see on television naturally stick in your mind for a long time. They create ads in such a way that you unknowingly market to them. TV marketing can play the biggest role in the branding of any company. So if you are thinking of offline marketing, I suggest you focus more on TV marketing.

Phone marketing

Currently, more than 80% of people use smartphones. According to research data, phone marketing is more effective than desktop PC or laptops.

Text messaging and phone calls are very effective in this marketing. Send your business offers, coupons, discounts, etc. to your customer's phone. It is much more engaging in marketing strategy. So collect as many phone numbers of your customers as you can and follow this process of marketing.

Types of digital marketing

Digital marketing has many specializations such as ways to interact using digital media. Here are some key examples. Search Engine Optimization Search engine optimization, or SEO, is technically a marketing tool, but rather a form of marketing in itself. The Balance defines it as "the art and science of making web pages attractive to search engines". The "art and science" part of SEO is the most important. SEO is a science because it requires you to research and weigh various contributing factors to achieve the highest possible ranking. Today, it is one of the most important considerations when optimizing a web page Factors include Content quality User engagement level Mobile-friendliness Number, and quality of inbound links Strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.

The field of digital marketing is very wide. I have divided them into 8 categories for easy discussion about the areas of digital marketing.

Let's take a look-

1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Marketing (SMM)
4. Content Marketing
5. Email Marketing
6. Affiliate Marketing
7. Pay Per Click Advertising (PPC)
8. Cost Per Action Marketing (CPA Marketing)

Digital marketing is not a single thing. Related to this is the overall subject of the marketing world. Online marketing is exactly the same as we see offline marketing, but the strategy is completely different.

Let's briefly discuss the areas of digital marketing:

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